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Breastfeed in
regular clothes - without nursing wear?
Often harder than you’d think…
When breastfeeding in regular clothing, your top often slips down and falls over your baby’s face.
So how can you prevent that without constantly holding up your sweater?
Breastfeed in
regular clothes?
The real problem
Many moms choose breastfeeding in normal clothes, but in everyday life, this often comes with small yet constant challenges.
If you’ve ever tried to breastfeed by lifting your sweater, you’ll recognize this:
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Your top keeps slipping back down
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Your baby’s face gets partially covered
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You constantly have to hold or readjust your shirt
To manage it, many moms develop little workarounds:
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holding the shirt up with their chin
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tucking the fabric under the arm
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or pulling one side off completely
It works - but it rarely feels comfortable
Over time, these can take a toll on your body:
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Tight, tense shoulders
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Neck and back pain
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Less comfort while breastfeeding or pumping
What starts as a minor inconvenience can quickly become exhausting, especially when you’re breastfeeding multiple times a day.
Why moms love it
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You have both hands free and can fully focus on your baby.
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Breastfeeding feels more comfortable - in any position.
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You can clearly see your baby’s mouth and support a better latch.
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Your neck and shoulders stay more relaxed.
And the best part!
You keep wearing your regular clothes - T-shirts, blouses, sweaters - whatever you already love.
Shirt up mama!
Relax and enjoy the beautiful
moment with your baby
ShirtUP was specially developed for the needs of breastfeeding mothers
Easy to use - Magnetic closure that can be opened and closed with one hand with little effort.
Always at hand- Simply wear it as a chic accessory and you always have ShirtUP at hand.
Nursing reminder- Attach left or right as a reminder of which breast is next.
Adaptable- Flexible band that adjusts to the fabric thickness of summer or winter tops.
Easy to clean - Water-repellent surface for quick and easy cleaning, e.g. of milk stains or baby spit.
Multifunctional- Versatile magnetic clip for attaching a nursing cover or a cloth to the stroller, or whatever you want to clip...
Woman identity- ShirtUP allows you to wear your pre-pregnancy clothes and feel like yourself again!
