• No need for special nursing clothes: You don't need to buy special nursing sweaters or shirts; you can continue to wear the clothes you're used to. (Of course, you can keep a few nursing outfits on hand for special occasions, but you'll often end up using the clothes you already have.) • Cost-saving and environmentally friendly: You save money and reduce the consumption of clothing that is only needed for a short period of time and is not worn again afterwards - the environment is happy :) • Makes breastfeeding easier: ShirtUP allows you to hold the sweater without having to hold it with your chin or a free hand. This prevents muscle tension and helps you relax while breastfeeding. • Better view of your baby: By removing clothing, you have a better view of your baby, which is especially important in the first few months to ensure that he or she is correctly latched on and drinking effectively. • More peace of mind and security : It gives you peace of mind knowing that your clothes are not blocking your baby's breathing. Especially at night, when you are lying in bed breastfeeding your baby, it gives you extra confidence that you will not accidentally cover your baby with your clothes. • Use of a supplemental lactation system becomes more relaxed: ShirtUP makes it easier to hold your clothes, allowing you to relax and feel more at ease while using the system. • Practical when pumping: You can easily move your sweater aside and keep track of the amount you've pumped.

The ShirtUP are produced in Italy in small quantities, with great attention to detail. This limited production allows for better quality control and helps to avoid waste from unsold stock. However, producing in small quantities also means that manufacturing costs are higher than producing in large quantities. However, as a small company we do not have the option to handle this differently, but we prefer to maintain these quality and sustainability standards.