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Versatile merino wool poncho.
Designed with practical buttons for flexible styling, it adapts beautifully to every stage of motherhood.

The ShirtUP Nursing Clip keeps your top in place for more comfortable breastfeeding. Turn any outfit into nursing-friendly clothing - practical, stylish, and unique.

Art and affirmation cards
for your breastfeeding and motherhood journey,
filled with honest thoughts and a touch of humor.

Keep · Display · Gift

Perfect Together

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How about a GIFT CARD?

A thoughtful gift for new moms - beautiful, practical, and just for her. Perfect as a last-minute gift or if you’re not sure which color she’d love most.

When your breastfeeding journey comes to an end…

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Discover illustrated children’s books in German and English
to support gentle, child-led weaning - from Milk Tales, a project by ShirtUP mama!

Illustration einer Mutter beim Stillen ihres Babys aus dem Kinderbuch „Wo ist Mamas Milch?“ von Milk Tales.
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